Web Analytics

To capture the value of both your conference Web site and your registration performance, ActiveEvents Insight offers the latest Web site tracking tools.

We have partnered with the industry leader in Web analytics, Omniture, to provide a customized integration of SiteCatalyst that enables you to track visitors, visitor profile, referrers, conversion funnels, custom profile information and, most importantly, marketing campaign performance. This industry-leading integration provides a vast amount of actionable data to your marketing team and is available with our ActiveEvents Conference product.

Should you already have an Omniture account or use other Web analytics tools, we can determine the best solution based on your specific needs.

Event Web Analytics Features:

• Track the effectiveness of both online and offline marketing activities
• Understand your key conversion funnels and success events
• Capture important profile data for reporting
• Access to granular reports online, via e-mail or SMS
• Leverage our custom implementation with event-specific metrics
• Capture key attendee Web site behavior
• Track year-over-year performance
• Understand traffic spikes and key drivers

Surveys

Obtaining timely feedback is critical to event programs. In the past, this feedback was received too late to make the necessary adjustments. Now you can leverage our powerful survey tools to better understand the needs of all event participants.

You can easily contact your attendees pre-event, on-site or post-event and immediately tabulate the results. This is extremely critical with session-based surveys. The results of these surveys can help you determine topics of interest, missing content or pinpoint good or bad presenters. All this data is available in real time.

You can make the surveys as simple or complex as you like with branching or custom questions based on the attendee type.

Key Survey Features:

• Obtain real-time feedback pre-event, on-site or post-event
• E-mail notification
• Powerful reports
• Flexible survey creation tools with question branching
• Create promotions around survey completion
• Share results with your team, speakers or sponsors

E-mail marketing

Without a doubt, e-mail marketing is still the reigning champion when it comes to effective audience acquisition. Targeted e-mail blasts to specific segments of your customer and attendee base will always illicit the best response rates at the lowest possible cost. Depending on the solution that’s right for your organization, we can either integrate with your chosen e-mail provider or utilize our e-mail sending capabilities to deliver the right messages to your audience.

Effective campaign tracking and attribution using Web analytics tools will be critical to your success. We provide you with an arsenal of attendee profile data that can be used to slice your audience by geography, products, attendee type, budget and more. These segments can then be used to deliver dynamic messaging around promotions or other key time frames.

If your organization has standardized on a specific E-mail Service Provider (ESP), we will gladly help you comply with the requirements set forth by your marketing team and CAN SPAM regulations. We want you to deliver your messages effectively and make sure they reach your customers’ inboxes, so we require opt-in messaging and do not allow bulk mail sends from purchased lists.

Key E-mail Marketing Features:

• Easily segment lists by any data point
• Track open rates, bounces, unsubscribes
• Measure effectiveness using Web analytics tools
• Integrate with your corporate ESP
• Effectively deliver your messages
• Integrate with your CRM
• Effectively reach your audience