I’m just returning from the 2014 GBTA China Conference in Shanghai, and I'm so delighted that Lanyon could partner our RegOnline® technology with GBTA Asia Pacific to improve registrations and payments for the conference in Chinese (Mandarin).
It was also great to see the GBTA Board, lead by President & CEO, Donna Kelliher, attending the conference in a show of support.
Based on the excellent sessions and agenda that were especially tailored for the local Chinese corporate marketplace, the show’s numbers are a direct reflection of its success. The Chinese corporate marketplace is exploding, but Chinese travel and meetings managers need to modernize their ways -- especially with regards to technology utilization, integrations and process refinement.
GBTA BTI™ Outlook – China, is a semi-annual analysis that spotlights unfolding economic events at home and abroad and shows how they impact China's business travel market. The report, sponsored by Visa Inc., includes the GBTA BTI, an index of business travel spending that distills market performance over a period of time. Some highlights of GBTA BTI Outlook – China:
- China's total business travel spend is forecast to grow 16.5% in 2014 – more than double the rate of the country's GDP growth;
- China's recent announcement of 2013Q4 and full year GDP growth of 7.7% paints a picture of slow (by China standards), but steady growth.
What was most interesting to me is the projection that the Chinese will surpass the U.S even sooner than the anticipated 2016 projected time frame, in terms of overall traffic and volume generated for business travel and meetings. Clearly there’s a lot of work to be done education-wise for the Chinese marketplace, and I have no doubt that GBTA Asia and GBTA Global will lead the way to help the Chinese members and suppliers up their game and modernize their practices and processes. The Chinese are ready and hungry for best-practice sharing and technology!
GBTA members can get free access to the study via the GBTA Foundation web portal, http://hub.gbta.org/resources2/view/profile/id/27828, and non-members can get access to the report for a fee.
Congratulations to GBTA and their leadership for an excellent conference!
Were you at the show? What were your impressions? Please share here.