Macworld / iWorld - it’s the ultimate iFAN event for all things Apple with 25,000 attendees.
But behind the scenes, organizers handled registration, exhibitor management, check-in, badging, event programming, and mobile connectivity with a patchwork of individual registration and event technology solutions. It was a burdensome process.
In 2013, IDG World Expo, organizers of Macworld/iWorld, decided to consolidate its show management and event operations with ACTIVE Conference™, a powerful, integrated technology solution built for large, complex events like Macworld/iWorld.
IDG World Expo immediately achieved the following:
- No more snake-like lines for attendees. ACTIVE Network’s onsite Scan and Go technology and expert advice from its Professional Services team allowed attendees, speakers and exhibitors to check in five times faster than during previous shows.
- Empowered exhibitors! ACTIVE Conference’s Exhibitor Resource Center brought 24x7 self-serve tools to exhibitors. Having one location for exhibitors to manage their tasks and participation instead of having to enter through several different portals or applications saved over 500 hours for both show management and exhibitors.
- Attendees had more freedom. Using a mobile event app, attendees could connect and set appointments with others – including fellow peers, speakers and exhibitors. Mobile app usage increased 35% from previous conferences. With all this data tracked in one system, the Macworld team could see what sessions were trending higher, and make better event management decisions.
- Instant access to show insight. Previously it took two resources one full week to get the show analytics. With the ability to view all event data on a single reporting dashboard, it took only minutes to access the information online – a savings of 42 man hours.