Case Studies

Burger King

Challenge: Needed a solution that could manage the full event lifecycle for large, complex events and small events on one platform with detailed segmentation and data transparency.

  • No Reliable Way to Handle Email Marketing
  • Spending Too Much Time on Reporting
  • System Couldn’t Handle Large Numbers of Reg Types
  • Needed Complex Segmentation for Badges
  • Difficult to Handle Small and Large Events in One System

Solution: Handle all corporate and franchise events on one system, providing complex registration segmentation, badge design, email marketing and custom automated reporting.

Types of events: Meetings and conventions

Size of events: Meetings: 20 – 90, Conventions: 5,000+

Locations: North America and Europe

Results:

  • 200+ Custom Reports
  • Automated Report Sharing with “SmartLink”
  • 14 Different Registration Types Per Event
  • 10+ Badge Templates to Identify Segments at Events
  • 18 Broadcast Email Invitations Per Month

EMC

Challenge: Needed ROI analysis on their events to create the most cost effective marketing campaigns.

  • Lacking Visibility Into Their Marketing Spend
  • Needed Analytics for Online and Offline Marketing
  • Needed Custom Integration of Analytics

Solution: Provide custom integration and implementation of web analytics to provide details on event site traffic and effectiveness of all marketing campaigns.

Results:

  • Seamless Integration
  • ROI Analysis
  • Registrant-level Tracking and Reporting

University of Dayton

Challenge: University of Dayton’s alumni reunion events were getting cumbersome to manage. They needed a solution to help automate registration process and credit card processing.

  • Poor Registration Process
  • Manual Credit Card Processing Prone to Error
  • Inadequate Tracking and Reporting

Solutions: Provide calendar of events and handle registration and credit card processing on one system.

Types of events: Large conferences Size of Events: 10,000+

Locations: North America

Results:

  • Seamless Integration with Online Event Calendar
  • One-Click Registration Gateway
  • Easy Payment Processing
  • Online Registrant Survey for Immediate Feedback
ActiveEvents is the world’s largest provider of integrated event management software, event planning software, online event registration and event registration, solutions, services and software. More than 50,000 event planners have used ActiveEvents technologies and/or services to deliver events. ActiveEvents provides integrated event management that enhances clients’ events while saving time and reducing costs. ActiveEvents is scalable for any event, built on best-of-breed technology, designed to generate additional audience and focused on producing measurable results.